- Title: Unacademy - The Greatest Lesson
- Brand name: Unacademy
- Agency: Lowe Lintas
- Released on: March 2, 2021
Unacademy has released a film titled ‘The Greatest Lesson,’ to mark its strategic association with Sachin Tendulkar. The cricketer was recently appointed brand ambassador and mentor for Unacademy. The film celebrates Tendulkar’s ‘never give up’ spirit. It shows the failures Tendulkar has faced during his long career, as it looks to drive a message that setbacks must be looked upon as stepping stones to success. After a montage of crowds from across the world cheering on Tendulkar, it cuts to his ODI debut in 1989, when he was dismissed on a duck on the second ball he faced.