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Influencer Marketing – The Silver Bullet
Okay, so basic stuff first. We all understand the human truth - we value opinions of people we trust. Anyone who can exercise some influence can be called an Influencer, and Influencer Marketing is...
Day in the Life
A day in the life of Anthony Padayachi
Name: Anthony Padayachi
Role: Associate Creative Director, BC Web Wise
Tweets as: @padayachia
Weekday Anthony
Creative funda: What you consume, is what you create.
06:00 AM I wake up.
06:30...
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2017 has truly been the year of LIVE: Rohan Mehta, Social Kinnect
2017 has been quite a remarkable year with respect to the world of digital marketing. For us at Social Kinnect especially, we have come...
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IoT looks completely out of a sci-fi movie and that’s its beauty: Saurabh Tiwari, Cheil India
Saurabh Tiwari, Creative Director, Cheil India tells FishSenseDQ about the most critical paradigm shifts witnessed by India's digital marketing ecosystem.
Digital marketing trends that ruled...
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Brands should move beyond the engagement model in 2018 [Guest Column]
Anandan Pillai, Associate Director (Paid Media), Performics.Resultrix takes a pragmatic look at the year that went by and how India's digital marketing industry is...
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Innocean Worldwide – An Interview with Saurabh Das Gupta
Agency: Innocean Worldwide
Name: Saurabh Das Gupta
Designation: NCD
From Santro Xing to Creta, how has the digital landscape changed during your journey at Innocean?
Way back in 2005 when I...
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“Hospitality is moving towards digital products”: Murtaza Adenwala, Club Mahindra
Brand: Club Mahindra Holidays
Spokesperson: Murtuza Adenwala
Designation: Digital Marketing Head
Over the past decade and a half, the hospitality industry has assimilated and integrated itself to...
People
Digital marketing is a marathon, not a sprint: Jeff Bullas
At the recently concluded Tech Manch Digital Conference 2017, a slew of international digital media and social media experts shared their insights about the...
People
A walk through Vodafone’s Social Media Command Center
The pulsing social media world, changes its course every minute. To keep up with this real-time nature of the socialverse, Vodafone India set up...
People
Are brands overwhelmed with data?
We recently met Nick Burfitt, global director and MD APAC, Kantar Media, and asked him about what the measurement industry is currently focusing on,...
People
The #Kinnectors: Here’s what makes Rohan Mehta, Chandni Shah a perfect team
Rohan Mehta and Chandni Shah met for the first time through their families, for a marriage prospect. In just seven months, Rohan and Chandni...
