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HomeInfluencer Marketing – The Silver Bullet
Okay, so basic stuff first. We all understand the human truth – we value opinions of people we trust. Anyone who can exercise some influence can be called an Influencer, and Influencer Marketing is based on that premise. Recently in...
By FishSenseDQ -
Day in the LifeA day in the life of Anthony Padayachi
Name: Anthony Padayachi Role: Associate Creative Director, BC Web Wise Tweets as: @padayachia Weekday Anthony Creative funda: What you consume, is what you create. 06:00 AM I wake up. 06:30 AM Reach Central Park, Kharghar...
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Home2017 has truly been the year of LIVE: Rohan Mehta, Social Kinnect
2017 has been quite a remarkable year with respect to the world of digital marketing. For us at Social Kinnect especially, we have come to learn and love many new trends that have changed the...
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HomeIoT looks completely out of a sci-fi movie and that’s its beauty: Saurabh Tiwari, Cheil India
A still from the popular sci-fi flick HER. Saurabh Tiwari, Creative Director, Cheil India tells FishSenseDQ about the most critical paradigm shifts witnessed by India’s digital marketing ecosystem. Digital marketing trends that ruled 2017 SurabhTiwari,...
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HomeBrands should move beyond the engagement model in 2018 [Guest Column]
Anandan Pillai, Associate Director (Paid Media), Performics.Resultrix takes a pragmatic look at the year that went by and how India’s digital marketing industry is likely to shape up in 2018. There are enough experts out...
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HomeInnocean Worldwide – An Interview with Saurabh Das Gupta
Agency: Innocean Worldwide Name: Saurabh Das Gupta Designation: NCD From Santro Xing to Creta, how has the digital landscape changed during your journey at Innocean? Way back in 2005 when I took over the duties for Brand Hyundai,...
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Home“Hospitality is moving towards digital products”: Murtaza Adenwala, Club Mahindra
Brand: Club Mahindra Holidays Spokesperson: Murtuza Adenwala Designation: Digital Marketing Head Over the past decade and a half, the hospitality industry has assimilated and integrated itself to conform to the digital revolution. The ever-changing dynamic...
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PeopleDigital marketing is a marathon, not a sprint: Jeff Bullas
At the recently concluded Tech Manch Digital Conference 2017, a slew of international digital media and social media experts shared their insights about the best practices in digital marketing. The event also included knowledge workshops...
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PeopleA walk through Vodafone’s Social Media Command Center
The pulsing social media world, changes its course every minute. To keep up with this real-time nature of the socialverse, Vodafone India set up a Social Media Command Center (SMCC). An entity that helps Vodafone,...
By FishSenseDQ -
PeopleAre brands overwhelmed with data?
We recently met Nick Burfitt, global director and MD APAC, Kantar Media, and asked him about what the measurement industry is currently focusing on, what data means to brands and more. Are brands overwhelmed with...
By FishSenseDQ