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‘Voice’ is on the rise: All India Radio partners Amazon Echo
Voice computing has been hailed as the 'next big thing' by many experts. In another big win for the future of voice, public broadcaster All India Radio (AIR) has...
Industry News
The ‘Paytm for Business’ Android app is here
Paytm - India's largest mobile-first payment platform announced the launch of 'Paytm for Business' app on Android Play Store.
Targeted at India’s expansive SME landscape,...
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TMT trends that will impact digital marketers, businesses in 2018
Deloitte India released the 8th edition of 'TMT India Predictions' that reflect the evolution and key trends in three sectors viz. Technology, Media, and...
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ScoopWhoop to serve content ‘in-flight’
ScoopWhoop, has announced the launch of inflight feed, where passengers can consume content while flying above 16,000 feet. This is the first of its...
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Brands should move beyond the engagement model in 2018 [Guest Column]
Anandan Pillai, Associate Director (Paid Media), Performics.Resultrix takes a pragmatic look at the year that went by and how India's digital marketing industry is...
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Deterministic Data: The Golden Path in Digital Advertising [Blog]
Neeraj Singhal, VP - Business Development (India), Zeotap points out that the golden path for more people-centric advertising is wide open.
We all know that...
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‘Voice’ is the winner as Google Assistant debuts on older Android 5.0 phones
The popularity of virtual personal assistants is likely to increase with Google extending its Assistant feature to supported phones running older Android 5.0 Lollipop...
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89% auto sales in India are digitally influenced: Report
Auto shoppers in India are enormously influenced by online content and are more inclined to purchase cars that are marketed through the digital medium.
'The...
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WatConsult Reveals Fresh Insight on Perception and Effectiveness of Mobile Ads
Digital agency WatConsult, through its research division Recogn, has launched a report on the 'Consumer Perception and Effectiveness of Mobile Ads in India.'
Pegging ad...
Campaigns
Hands-on With BloombergQuint’s WhatsApp News Service
Multimedia news portal BloombergQuint recently launched a WhatsApp service to distribute news to readers in India.
Users of the new service will be able to...
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DDB Mudra and Hotify Partner for AI based Marketing Solutions
Integrated marketing communications agency DDB Mudra Group has partnered with Bengaluru-based Hotify to provide artificial intelligence (AI) powered marketing solutions to its clients. The...
