Myntra’s Home Category Booms with 60% YoY Growth, Launches AI-Powered ‘Dream Room Inspirations’ Myntra’s home segment is turning into one of its fastest-growing categories, with demand skyrocketing by 60% year-on-year (YoY). In response to the increasing interest, the fashion e-commerce giant has introduced ‘Dream Room Inspirations’, a generative AI-powered feature...
The announcement coincides with the launch of the brand’s new campaign – ‘Hotels aise on Goibibo, full marks by Bebo’. In an illustration of two-way communication between Goibibo and its audience, the brand announced Kareena Kapoor Khan aka Bebo as its new brand ambassador. This announcement coincides with the launch...