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CampaignsAugmented Reality (AR) Mobile Ad Campaign For Parle Agro’s Frooti
Parle's New AR Campaign Users A Taste Of #TheFrootiLife
By Vijayalakshmi Vardan -
Campaignsfbb’s live shopping experience – ‘Watch Now Buy Now’
fbb’ fashion event is all set to woo the digital viewers with a live shopping experience through their new Watch Now Buy Now campaign As per the buzz on the internet, fbb, the fashion retail...
By Pratham Masurekar -
CampaignsManforce Condoms Makes a Witty Creative over the Ball Tampering Incident
Manforce Condoms jumps in to cash in on the ball tampering incident. Australian cricket captain Steve Smith, and players David Warner & Cameron Bancroft have been banned by Cricket Australia for the ball tampering incident...
By Vijayalakshmi Vardan -
CampaignsMax Bupa’s #HealthKiHabit buzz for ‘GoActive’ its Digitally Enabled Comprehensive Health Insurance
Max Bupa standalone health insurance player has rolled out a new brand campaign that talks about its latest digitally enabled everyday use health insurance plan ‘GoActive’ and aims to change the way Indians perceive health...
By Vijayalakshmi Vardan -
CampaignsHDFC Life’s New Ad Campaign on the Pros of Planning Ahead
HDFC Life has launched a new Pension Plan. The new plan is directed at individuals who are about to retire from their jobs in the next 5-10 years. People who are nearing the evening of...
By Vijayalakshmi Vardan -
CampaignsRanbir pays homage to ‘Kapoor khandan’ in Yatra’s #RoamShantiSeRoam Ad Campaign
Yatra.com, the online travel portal, has launched its new series of advertisement commercials featuring its brand ambassador, Bollywood superstar, Ranbir Kapoor. The concept of the film is by Ogilvy & Mather. The song is a...
By Vijayalakshmi Vardan -
Campaigns#ProjectFreePeriod – Stayfree’s Endeavour for Women in Sex Trade
Stayfree has rolled out ‘#ProjectFreePeriod’, an initiative for women in the sex trade. Stayfree reaches the unreached population, addressing their unmet personal hygiene needs. The film touches a chord in you, without being maudlin or...
By Vijayalakshmi Vardan -
CampaignsHow Google and Twitter are Celebrating Women’s Day 2018
Source: Twitter Hindi hashtags, exclusive emojis: Here’s what Twitter is doing for Women’s Day 2018 This International Women’s Day, Twitter India rallies support for women empowerment with a special emoji that launches with Hindi hashtags,...
By Vijayalakshmi Vardan -
CampaignsInternational Women’s Day – What Brands Have Done
Amanté #WomenForWomen In a film conceptualised by Leo Burnett Orchard, Amanté celebrates the fact that it employs 65,000 women to serve its customers. The message is, “When women support women, it makes for a...
By Vijayalakshmi Vardan -
CampaignsPrega News Makes a Video to Sensitize People about Post Partum Depression in its Latest Ad Campaign
Prega News Takes on the Subject of Postpartum Depression in its Latest Ad Campaign The campaign, conceptualised by ADK Fortune, is timed around Women’s Day and would be supported with other communication stimuli apart...
By Vijayalakshmi Vardan