- Title: Sony Sports Network unleashes the power of the country's game with Pro Panja League
- Brand name: Sony Sports Network's Pro Panja League
Sony Sports Network has rolled out a campaign #LagaPanja (let's arm wrestle), to highlight the inaugural season of its Pro Panja League. Conceptualised by the co-founders of Pro Panja actor Parvin Dabas and Preeti Jhangiani, the film aims to provide viewers with a glimpse of the action-packed competition in store.