- Title: Farhan Akhtar ke bol, Farhan Akhtar ki awaaz mein | #SayItWithOreo
- Brand name: Oreo India
- Agency: Leo Burnett India
- Released on: July 22, 2023
OREO has partnered with Farhan Akhtar and cutting-edge AI text and voice engines for a new campaign ‘Say It With Oreo’, which has been crafted to bring alive OREO’s brand platform of ‘Stay Playful.'OREO has introduced special edition packs containing cookies embossed with the letters of the English alphabet. Each pack also comes with a QR code which, once scanned, will redirect the consumer to a microsite www.sayitwithoreo.in where users can share the awkward situation they are in and get a customized audio message featuring a fun and playful answer crafted by Farhan Akhtar (aka Artificial Intelligence in the back end).