DDB Mudra and Hotify Partner for AI based Marketing Solutions

1709 0
1709 0

Integrated marketing communications agency DDB Mudra Group has partnered with Bengaluru-based Hotify to provide artificial intelligence (AI) powered marketing solutions to its clients. The partnership will leverage Hotify’s AI expertise and platform to create AI-enabled digital solutions for the agency’s clients as well as its internal processes for enhanced delivery.

DDB Mudra agency intends to augment its services with Artificial Intelligence and foray into AI-first products to deliver increased ROI, efficiency and predictability for their clients’ digital initiatives.

“As the digital ecosystem continues to evolve, it is imperative that we look towards creating more meaningful solutions for our clients in all facets of their business. This partnership with Hotify AI, with their incredible wealth of knowledge, expertise, and robust platform, is a bold step in creating value for our clients across the group,” DDB Mudra Group Chief Growth Officer Deepak Nair said.

Hotify AI Group Chief Executive Officer Ankur Dinesh Garg said, “our partnership with the DDB Mudra combines our AI capability with the agency’s domain expertise – to deliver AI-led success in consumer marketing segment and increase ROI, efficiency and predictability for the DDB Mudra Group’s clients.

In this article

Join the Conversation

17 − 6 =