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CampaignsInternational Women’s Day – What Brands Have Done
Amanté #WomenForWomen In a film conceptualised by Leo Burnett Orchard, Amanté celebrates the fact that it employs 65,000 women to serve its customers. The message is, “When women support women, it makes for a...
By Vijayalakshmi Vardan -
CampaignsPrega News Makes a Video to Sensitize People about Post Partum Depression in its Latest Ad Campaign
Prega News Takes on the Subject of Postpartum Depression in its Latest Ad Campaign The campaign, conceptualised by ADK Fortune, is timed around Women’s Day and would be supported with other communication stimuli apart...
By Vijayalakshmi Vardan -
CampaignsSuzuki Motorcycle India rolls out the second phase of #KamPeetaHai campaign
Capitalising on an average Indian rider’s love for mileage, Suzuki Motorcycle India, a subsidiary of two-wheeler manufacturer, Suzuki Motor Corporation, Japan and Happy mcgarrybowen have rolled out the second phase to the campaign for their...
By Vijayalakshmi Vardan -
Campaigns15 Super Bowl ads that are buzzing through the web
Super Bowl is as special to advertisers as is for the football fans. No matter the cost (estimated at an average cost of $5 million per 30 minutes slot), brands want to capitalize on the...
By Pratham Masurekar -
CampaignsGoogle’s #SecurityCheckKiya reminder on Safer Internet Day 2018
Google India launched a new internet safety campaign ahead of the Safer Internet Day 2018 that is celebrated around the world on February 6. The campaign #SecurityCheckKiya is targeted at individuals, especially youngsters who are...
By Pratham Masurekar -
CampaignsHorlicks supplies much needed ’emotional nutrition’ to IIT aspirants
Taking up the matter of exam stress that leads students to the brink of ending their own lives, Horlicks has unveiled its latest campaign, titled ‘Fearless Kota’ crafted by FCB Ulka to send a powerful...
By Pratham Masurekar -
Campaigns‘Dreams should grow with age’, says Bank Bazaar
Conceptualised by BlueBot Digital, Bankbazaar’s newest campaign is out and running on Facebook and Instagram. The campaign is video driven and showcases how our dreams get smaller as we grow older. The video...
By Himali Katti -
CampaignsAmbuja Cement brings back the romance of rooftops
The latest video in Ambuja Cement’s “Chhat Pe Milte Hain” digital campaign brings the house down with its nostalgic imagery and engaging narrative. Ambuja Cement has released a new video titled ‘Chhatein,’ an ode to...
By FishSenseDQ -
CampaignsWatConsult celebrates birthday by creating a new board game called PlayAgency
As part of their 11th Anniversary celebrations, WATConsult, the digital and social media agency from Dentsu Aegis Network, has launched an innovative board-game, PlayAgency that every agency in the advertising industry can relate to. Breaking...
By Pratham Masurekar -
CampaignsThe star of Myntra’s new Unforgettables video is ‘Shrishti, from Patna’
We all love to hear tales of extraordinary achievements, stories of people going from rags to riches, and journeys of unbelievable transformation. But at times, a small but meaningful change in one’s outlook and attitude...
By FishSenseDQ