Zurich Malaysia Embraces Family Togetherness By Celebrating ‘The Return’ Via MBCS This Raya

121 0
121 0

Mediabrands Content Studio (MBCS), the media-fuelled creative content practice within the IPG Mediabrands network, has released a new film for Zurich Malaysia to commemorate the upcoming Raya celebrations.

Hari Raya Puasa is a very important occasion celebrated by all Muslims over the world. The words ‘Hari Raya’ mean ‘day of celebration.’ Hari Raya Puasa is often mistaken to be the Muslim New Year but it is not. It marks the end of the month of Ramadan.

The film titled ‘Kepulangan’, meaning ‘The Return’, centres around Zurich’s Raya theme of embracing togetherness. The film tells the story of Zyra and her in-laws as they navigate the emotions surrounding them with the passing of her husband, their son. Through these emotional upheavals, she discovers upon returning to his family home that they will always belong together as family, as the bond of family love is forever.

Christopher Chong, Associate Creative Director of MBCS, said: “When we put this script together, we thought about what it was that ties people together. Love and connections are sometimes bridged by a spouse, parent, or friend, but what happens when that bridge is gone? Our story is meant to show that while there might be uncertainties in life, one can still have peace of mind with preparedness, and the underlying love of family will always be there, to help you find togetherness, even if not bound in blood.”

Thai Mei Lih, Chief Marketing Officer of Zurich Malaysia, said: “At Zurich, we understand the importance of family, and the ties that bind us. When there’s safety, security and protection in place, families and loved ones can truly embrace togetherness with certainty and peace-of-mind. The MBCS team have managed to deliver a film that speaks to this message that’s at the very heart of what Zurich stands for.”

Chong added: “This message of the return is deeper than just returning home for Raya, it speaks to the return, and the coming together as a family, even when things don’t go as planned. We hope all Malaysians enjoy the film this Raya and cherish the important messages of family and love within.”

The film is directed by Eric Yap, with Play Monster as the production house.

Source: Campaign Brief Asia



In this article

Join the Conversation

twenty − 8 =