The six-hour-long outage of Facebook, Instagram and WhatsApp services on the night of October 4 may have kept the digitally connected lot from scrolling through their feed, but triggered a meme-fest on Twitter.
Various homegrown brands and the top bosses tried their best to cash in on this opportunity.
Admiring Twitter and CEO Jack Dorsey’s sense of humour, Edelweiss Mutual Fund MD and CEO Radhika Gupta said, “everyone needs a funny bone!” Last night after the outage, the micro-blogging platform wished everyone a ‘hello’, and other global tech brands joined in the conversation.
Soon after, Indian unicorns and start-ups ensured their tweets keep the followers entertained. Online brokerage firm Zerodha asked its users if they opened Kite, the company’s trading platform, because WhatsApp wasn’t working.
The food-delivering platform Zomato urged users to indulge in some comfort food after the “long break” from social media. “It’s ok, Instagram. Surviving Mondays is tough. CC – WhatsApp,” one of its tweets read.
Rival food-aggregator company Swiggy also implied that people don’t have much to do with WhatsApp and Instagram down. “Kitni baar fridge check karu?,” the tweet read. The tweet means, “how often should one check the refrigerator for food.”
According to famed developer Jane Wong, the outage affected Facebook’s internal websites as well.
Source: The Economic Times, Twitter