Wunderman Thompson, Singapore has launched this latest campaign for Lux titled ‘Shut Up, Sexism’, which enables your virtual assistant to speak up against everyday sexism. Most virtual assistants tend to have female names and voices and they face abuse every day. But they can’t fight back and their responses remain docile which reinforces sexism.
By installing the specially created routines with clawbacks to abuses commonly used on her. LUX believes that sexism can be stopped at home before it gets out. Collaborating with women everywhere to give virtual assistants a voice to speak up against sexism with sassy clapbacks. Wunderman Thompson and Lux believe we can all do this together by installing them in all virtual assistants through this link https://shop-in-lux.com/lux/239308
Source: Campaign Brief Asia
