WhatsApp Rolls Out First-ever TVC As Part Of Its Efforts To Curb ‘Fake News’

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WhatsApp has rolled out its first ever TV campaign in India that looks to take on ‘fake news’.    Three films have been conceptualised by Taproot Dentsu for the same.

The first film shows a college student who is also the administrator for the WhatsApp group, second one shows a responsible administrator of another group who stops fake news from spreading. Third film is also on the same theme.



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