Pegging ad spends on mobile to grow at 50% CAGR by 2020, the report delves into the adoption scenario of mobile devices in India, consumer perceptions of digital ads on mobile vis-a-vis desktops, their impact on performance, and concerns.
WatConsult also highlighted some findings from the report, and we’ll share a few that we found quite interesting –
- Ads of categories such as electronic products, clothing & footwear, books, movies/music/games are highly clicked and purchased.
- Health & fitness and food & beverages are mostly clicked but not purchased.
- Jewellery, pharmaceutical products and insurance products ads do not get clicked much.
- Mobile ads are perceived to be more useful but less engaging versus desktop ads which are perceived to be more engaging.
Digital marketers can purchase the full report or download a summary from this link: http://recogn.in/watinsights/mobileads.php