WatConsult Reveals Fresh Insight on Perception and Effectiveness of Mobile Ads

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Digital agency WatConsult, through its research division Recogn, has launched a report on the ‘Consumer Perception and Effectiveness of Mobile Ads in India.’

Pegging ad spends on mobile to grow at 50% CAGR by 2020, the report delves into the adoption scenario of mobile devices in India, consumer perceptions of digital ads on mobile vis-a-vis desktops, their impact on performance, and concerns.

WatConsult also highlighted some findings from the report, and we’ll share a few that we found quite interesting –

  • Ads of categories such as electronic products, clothing & footwear, books, movies/music/games are highly clicked and purchased.
  • Health & fitness and food & beverages are mostly clicked but not purchased.
  • Jewellery, pharmaceutical products and insurance products ads do not get clicked much.
  • Mobile ads are perceived to be more useful but less engaging versus desktop ads which are perceived to be more engaging.

 

Digital marketers can purchase the full report or download a summary from this link: http://recogn.in/watinsights/mobileads.php

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