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Today’s Ultimate Internet Demographic features Neeraja Kale, 44, a brand consultant based in Mumbai.

Neeraja belongs to the consumer group that is extremely comfortable with the digital medium, and confidently uses the internet as a medium of information and productivity. Her social media presence and activity is built around her professional profile, as well as personal needs such as shopping and entertainment. Social media or influencer recommendations is the best way for digital advertisers to market to her.

But Neeraja is also scared of technology. Watch the full video to know why!

The Ultimate Internet Demographic is a new initiative dedicated to fresh insight about online consumer behaviour – straight from the source. Follow UID on FishSenseDQ.com to find out what an accomplished CEO reads online, or which apps a homemaker uses most often, or the kind of web series & movies a teenager binges on.

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