Titled ‘Influencer Marketing Outlook – 2018’, the report has been generated basis an online survey of more than 500 brand representatives, agency folk, and content creators.
Buzzoka has distilled the findings of the survey to present a ‘brand-side’ as well as an ‘influencer-side’ analysis.
Some interesting findings of the survey are:
- More than 50% of marketers consider branding as their primary influencer marketing objective
- In the past year, 88% marketers conducted influencer marketing campaigns on Twitter, followed by Facebook and Instagram at 84% and 72% respectively
- 26% preferred a ‘pay per post/video’ pricing model, though CPA (cost per acquisition), CPE (cost per engagement), CPC (cost per click), and even ‘free products or experiences’ have significant takers
- Marketers cited ‘return on Investment’ and ‘Influencer Discovery’ as the main challenges
- A mere 13% of influencers were satisfied by the current remuneration standards in the industry
- The majority of influencers said their biggest challenge was figuring out how to work with brands in a transparent way, including problems such as small payments, long payment cycles, and even forced content
The full report can be download from this link.