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The Ultimate Internet Demographic is a new initiative dedicated to fresh insight about online consumer behaviour – straight from the source. Follow UID on FishSenseDQ.com to find out what an accomplished CEO reads online, or which apps a homemaker uses most often, or the kind of web series & movies a teenager binges on.

Today’s Ultimate Internet Demographic features Rohan Khaturia, 21, an event management student.

Rohan keeps up with the latest trends and has a presence on every key social platform today. He consumes quirky content on YouTube and isn’t shy of having a digital presence of his own. In Fact, he has also created a channel on YouTube along with a few friends, dedicated to pranks. He appreciates advertisements that have a strong message or insight and would readily follow a brand to the landing page they want him on, if and only if they manage to get his attention. Watch the full video to know more.

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