Running parallel to the channel’s proposition ‘Woh Zamaana Kare Deewana’, TBSI will be responsible for presenting the evergreen stories through social content.
Commenting on the account win, Harikrishnan Pillai, co-founder of TheSmallBigIdea, said, “Zee Classic has been known as the go-to channel to watch cinematic classics and the timeless masterpieces of Indian cinema. We have roped in a subject matter expert to help us weave in relevant stories. It’s a proud moment for us; an association of 3 worthwhile years with the ZEE Network has allowed us to have another great opportunity to work with the evolved lot there.” Incidentally ZEE Network’s many channels have given their digital duties to TSBI.
Zee Classic’s recent digital efforts
Earlier this year in June, Zee Classic announced a Classic Selfie Contest to win an iPhone 7 and give its viewers an opportunity to pose with the installations put up at the Zee Classic Memory Lane in Bandra, Mumbai.
TheSmallBigIdea: Milestones in 2017
TSBI won BIG MAGIC’s social media mandate in June 2017. And in July 2017 it won the social media mandate for the 6th edition of CTC (Corporate Talent Championship) 2017.
