Indian Bollywood music channel T-Series is currently the channel with the most followers on YouTube (107.5 million), followed by comedy channel PewDiePie (98.7 million followers) run by Swede Felix Kjellberg. In the beginning of the year, both channels batteled fiercely over YouTube’s top 1 position, but Kjellberg had to finally give in to the mass appeal of Indian cinematic soundtracks.
Previously, PewDiePie had been the account with the most subscribers on YouTube (save YouTube’s own channels) for five years. When the Indian channel was inching up to steal the number one spot, Kjellberg and fellow YouTuber friends rallied to keep it by publishing novelty diss track Bitch Lasagna about T-Series (which currently has almost 290 million views) and buying expensive seats at the 2019 Super Bowl to hold up messages urging people to subscribe. Indian YouTubers jumped the bandwagon and answered with their own tracks asking people to follow the T-Series account instead, a tactic which ultimately suceeded.
Music and entertainment channels dominate the YouTube top 10 most-followed list. The fourth most-followed channel, Cocomelon, offers entertainment for kids.