Online food-ordering app Swiggy has launched a concierge service, Go, which will help consumers send or receive packages within Bengaluru, in a move that directly competes with Google-backed concierge startup Dunzo.
“After enabling this with food delivery for five years and stores across the city with Swiggy Stores, Go will open the Swiggy delivery to all consumers in the city,” said Sriharsha Majety, CEO and cofounder.
Swiggy also said it will roll out on-demand delivery service Swiggy Stores for consumers in phases, helping them order from every store in Bengaluru and Hyderabad. Swiggy had launched the hyperlocal on-demand service in Gurugram six months ago.
In Bengaluru, the company said it will deliver from any store, including Godrej Nature’s Basket, Nilgiri’s, Organic World, Heads Up For Tails and Nandu’s Chicken.
In Hyderabad, Stores will launch in two weeks, and Swiggy has tied up with close to 200 merchant-partners such as Ratnadeep, Ghanshyam, Sneha Chicken, Yellow and Greens and 24 Organic Mantra apart from delivering from any store that a customer chooses in the city.
Dunzo, which Swiggy Go will compete with, has been operating across Bengaluru, Gurugram and Chennai for the past few years. It recently diversified services to include a bike taxi in Gurugram and tier 2 cities like Jaipur.
Dunzo is in the final stages of raising another $50 million from the likes of Lightbox and Google, which will take its lifetime funding to over $80 million including debt.
It has been reported that the two Bengaluru-based companies have met multiple times to discuss an acquisition, but the talks haven’t progressed much.
Amazon is also gearing up to launch its food delivery service and may merge it with its grocery delivery service, Prime Now.
Source: The Economic Times