Social Kinnect has bagged the digital creative mandate for Easyday, Future Group’s convenience store chain for daily household shopping.
The mandate includes the duties of creative strategy and management of the brand’s digital assets. Social Kinnect will start this partnership by promoting Easyday Club membership in Delhi, Punjab and Haryana.
Easyday Club provides special discounts and offers to members who register for an annual membership after paying a fee of Rs. 999. Easyday also provides a WhatsApp shopping service to its Club members, who can send their shopping list to the nearest store manager and have the items delivered home.
Rohan Mehta, CEO, Social Kinnect, said, “We are excited to be a partner to Easyday as a part of Retail 3.0, which we expect to be quite ground-breaking. Digital is going to play a pivotal role in bringing about this revolution as large majority of the target audience consists of digitally-savvy people. The retail landscape has already undergone a plethora of changes with the inclusion of digital, which has not only changed business models but largely affected customer experiences.”
Pawan Sarda, Group Head Digital, Future Group, added, “It’s a pleasure getting associated with Social Kinnect yet again after fbb. EasyDay Club is a paradigm shift in the retail space and I am sure the team will definitely drive it with interesting work.”
