Millet-based children’s food brand Slurrp Farm, has rolled a campaign titled ‘yes ka time aa gaya’ (the time for saying yes is here ) featuring its brand ambassador, actor Anushka Sharma. Conceptualised in-house in collaboration with Fatmen Creative, the films highlight how mothers are constantly trying to find the right nutrition to feed their children and how Slurrp Farm can be a one-stop solution for this endeavour. The first film features a mother trying to feed her daughter a wholesome breakfast before she goes off to school. However, the daughter is a fussy eater. The grandmother suggests that the mother should try feeding the child cereal. However, the mother refuses as the cereal isn’t as nutritious as it claims to be. Enters in Sharma on a red carpet introducing the mother and the grandmother to the nutritious Slurrp Farm. The second film showcases a father giving noodles to his son during breakfast. The mother seeing this says ‘no’ to this meal claiming that it’s unhealthy. Sharma enters the kitchen where the family is and shares that the time to say yes to Slurrp Farm’s millet noodles is here. The third film features two mothers with their children on either side of the breakfast table. One of the mothers passes on a milk solution to the mother saying look at how weak your children are and compares them to her own son. The children rap and highlight the ill effects of the milk solution she is encouraging them to have. Sharma enters into the conversation introducing Slurrp Farm’s Magic Milk Mix.
Meghana Narayan and Shauravi Malik, co-founders and co-CEOs, Wholsum Foods, said, “Ask any mom anywhere, and she will tell you that feeding her kids right is a battle she has to constantly fight with the world. Mothers have to keep saying ‘no’ to fend off junk-laden food that well-meaning family and friends often offer their kids. To showcase this constant dilemma that mothers face, we are excited to launch the ‘Yes Ka Time Aa Gaya’ campaign. It uses rap as a unique visual device to break through the clutter and highlight Slurrp Farm’s core proposition – food so tasty and healthy that no mother needs to feel guilty while indulging her children. #YesKaTimeAaGaya’ is our way of telling mothers that they will always have an ally in Slurrp Farm – just like them, we’re committed to making eating healthy and joyful for their kids. Slurrp Farm’s food is made with zero-junk ingredients and a whole lot of love by two mothers so that all mothers across the world can say yes to their children every single time.”