Read e-book online Qualitative Methods in Business Research: A Practical Guide PDF

By Päivi Eriksson,Anne Kovalainen

This pragmatic, utilized textbook showcases the aptitude and effect of qualitative examine in company and administration. utilizing case stories and a world method it offers you an outline of the philosophies, methodologies and techniques it is very important study during this box.

 

Demystifying the full procedure, it walks you thru each element of engaging in and utilizing examine in company, together with producing questions, gathering invaluable info, comparing the examine and disseminating your findings.  It also:

  • Explores the demanding situations of operating with qualitative info
  • Introduces qualitative equipment together with interviews, concentration teams & ethnography

New to the 2nd edition:

  • The function of electronic instruments and social media, and the way you should use them for information assortment
  • 3 new chapters on qualitative content material research, visible study and publishing learn.

Praise for the first edition:

`Comprehensive, present and compelling, a successful mixture for any examine pupil or practitioner attracted to expanding his/her wisdom approximately qualitative equipment as they follow to company study' - The Qualitative Report

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Read Online or Download Qualitative Methods in Business Research: A Practical Guide to Social Research (Introducing Qualitative Methods series) PDF

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Qualitative Methods in Business Research: A Practical Guide to Social Research (Introducing Qualitative Methods series) by Päivi Eriksson,Anne Kovalainen


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