By Elias G. Carayannis,Todd L. Juneau
Among the main vexing demanding situations for marketers is how one can avail themselves of the mandatory services―intellectual enterprise capital―without burning via their seed cash at a price that makes additional borrowing prohibitively dear. typically, expert enterprises have charged marketers a expense for his or her companies, in accordance with billable hours and energy. but some time past decade, another version has emerged that obviates the marketers' conundrum whereas nonetheless gratifying the desires of the carrier provider.
The substitute is an equity-for-services association, wherein execs are rewarded for his or her paintings with a stake within the new enterprise, to be redeemed at a later date at an preliminary public delivering (IPO), for instance, or while a belief fund matures. either events can gain less than such an association. The entrepreneur merits by means of with the ability to come up with the money for patent legal professionals, public kinfolk experts, recruiting businesses, and all of the different wisdom services an important to the luck of a brand new enterprise, and the highbrow enterprise capitalists have an incentive to paintings towards the long term luck of the startup. This ebook outlines the capability hazards and rewards of fairness repayment, allowing either carrier prone and marketers to make educated decisions.
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Idea Makers and Idea Brokers in High-Technology Entrepreneurship: Fee vs. Equity Compensation for Intellectual Venture Capitalists by Elias G. Carayannis,Todd L. Juneau