Download e-book for kindle: Ethical Claims in Advertising by Maike Dürk

By Maike Dürk

Seminar paper from the 12 months 2011 within the topic company economics - company Ethics, company Ethics, Comenius college in Bratislava, direction: enterprise Ethics, language: English, summary: yet what occurs if the built advertisements crusade completely draws the aimed aim team yet coincidentally discriminates a susceptible staff? Is it positive to make jokes in keeping with aged, revealed on flyers that are thrown in each mailbox within the kingdom? How should still advertisers behave?
This paper goes to check a few moral claims and motives for proposal in ads ethics. It goals to help advertisers in attempting to behave as ethically as attainable whereas suffering during the jungle of viewers demands.
In the 1st half a few important theoretical definitions can be given. within the moment and major half the moral claims are defined, subdivided in 3 key ethical ideas: Truthfulness, Dignity and Social accountability. within the final part an exemplary commercial may be analyzed for you to express the paintings of probably ethics-unconscious advertisers.

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Ethical Claims in Advertising by Maike Dürk

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