Celebrity Culture and the Entertainment Industry in Asia: by Vivienne Leung,Kimmy Cheng,Tommy Tse PDF

By Vivienne Leung,Kimmy Cheng,Tommy Tse

supplying an extraordinary perception into the realm of superstar and media in China and past, star tradition and the leisure in Asia deconstructs the dynamics of “stardom” and big name endorsement in East Asia, and examines its effect on advertising communications and media. via first-hand interviews with celebrities and leisure practitioners, the publication discusses the social, cultural and monetary affects of star via subject matters comparable to self-identity, celebrity-driven buyer behaviour, gender and race stereotypes, idol worship, and so on. Interviews with celebrities corresponding to Kai-Wah Kwok, Bob Lam, Denise Ho, Hilary Tsui and Francis Mak current the reader with insider debts of famous person formation, administration and advertising in Hong Kong and Mainland China, in addition to South Korea and Taiwan. those untold inside of tales of superstar endorsement and advocacy will stimulate either educational and basic readers’ curiosity in rethinking the commercial and cultural implications of the phenomenon of stardom.

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Celebrity Culture and the Entertainment Industry in Asia: Use of celebrity and its influence on society, culture and communication by Vivienne Leung,Kimmy Cheng,Tommy Tse


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