Myntra has partnered with over 350 influencers and brands to deliver over 2500 content pieces and will add 50 new pieces of content everyday. This is as per a report in the Economic Times.
E-marketplace Myntra has launched ‘Myntra Studio’, a personalised content destination on the platform that provides users with access to original, exclusive, inspirational, entertaining and shoppable content at scale.
Myntra has partnered with over 350 influencers and brands to deliver over 2500 content pieces and will add 50 new pieces of content everyday.
Myntra Studio will also serve as a platform for fashion influencers, with a knack for creating content and showcasing their unique personalities, to connect with a wide user-base seeking to keep up with the latest trends and styles. About 70% of the content on Myntra Studio is currently led by influencers.
Speaking on the launch, Amar Nagaram, chief executive officer, Myntra, said, “Myntra Studio vastly expands on our content-led approach, strengthening our fashion proposition and consumer engagement. We want to drive more engagement on the platform through Myntra Studio’s original and valuable content, while its shoppability feature will allow us to come full circle with our customers. This platform will also enable and encourage more conversations on fashion and lifestyle, led by influencers, celebrities, and brands.”
On the other hand, Flipkart has recently introduced a stay-at-home reality show ‘Entertainer No. 1’ with Varun Dhawan. It is the latest addition under the Flipkart Originals umbrella.
It is aimed at giving budding entertainers a platform to stay connected, this new show is curated with the intention to cheer up India during this difficult time, and encourage people to bring out their creative best, while more importantly, staying at home.