The new ad campaign has been conceived by Soho Square, Bengaluru
MedLife, a one-stop online destination for healthcare, has launched its first mass media campaign. Conceived by Soho Square, Bengaluru, the new campaign aims to let its consumers know the benefits of purchasing medicines online.
‘Obsessed with Health,’ which is also the brand’s tagline, draws special attention to its priority which is, above all else, to value its customers’ health, while also giving them better accessibility, transparency and control when it comes to purchasing any pharmaceutical product through them.
The online pharmacy and healthcare services space in India is still at a nascent stage. However, MedLife’s new and manages to couple a unique insight with humour in order to sensitize people towards the practical benefits of purchasing meds online.
On the launch of the campaign, Tushar Kumar, CEO, MedLife said, “The service and quality of products we provide to our customers in the E-Pharmacy space is unparalleled. There is a tremendous growth opportunity here. The online pharmacy business is now on a very strong footing since regulatory hurdles are expected to resolve soon taking into consideration the government’s push for campaigns like Digital India and Startup India. With this campaign, we are looking to target the metros as well as the Tier II and Tier III cities. We wanted to make the communication short and simple for our potential customers – that Medlife stands for
the best ethics, best pharmacy practices, best service and most honest prices.”
Sumanto Chattopadhyay, Chairman & Chief Creative Officer, Soho Square India: “As a person who is health-obsessed, I often find myself at the medical store. I’m amused at the thought of how people might be reacting to me based on my purchases. Our creative idea is a humorous take on this line of thinking.”
Watch the TVC here:
https://www.youtube.com/watch?v=cEHNqC-Fa48
