Meesho Has Acquired An Investment Of $300MN From SoftBank Vision Fund 2; It Has Now Joined The Unicorn Club With A Valuation Of $2.1BN

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Facebook-backed Meesho has raised $300 million in a new round of funding led by SoftBank Vision Fund 2, catapulting the social commerce startup’s valuation to $2.1 billion. This is as per a report in the Economic Times.

The company’s latest capital raising exercise has almost trebled its valuation compared to when it last raised $125 million in 2019. At the time Meesho was valued at around $700 million.

Meesho is the fourth domestic startup this year to enter the coveted unicorn club, comprising private firms valued at $1 billion or more. Others which have joined the top league in 2021 include insurance tech platform Digit, Innovaccer, a health tech platform and Infra.market, an online marketplace for construction material.

Meesho’s financing round also saw participation from existing investors Prosus Ventures, Facebook, Shunwei Capital, Venture Highway and Knollwood Investment, the company said in a statement on Monday. 

Source: Seeking Alpha

“We are focused on expanding our vision from focusing on enabling aspiring women entrepreneurs to creating Meesho as a single ecosystem that will enable all small businesses to succeed online,” said Vidit Aatrey, founder and CEO at Meesho.

Vidit Aatrey & Sanjeev Barnwal

“In the last one year, we have seen tremendous growth across small businesses and entrepreneurs seeking to move their businesses online.”Meesho said it aims to enable 100 million small businesses and entrepreneurs to digitise their businesses while investing heavily in hiring and growing its team across technology, product and other functions.

By entering the space to digitise and service India’s SMBs, Meesho will go up against giants such as Reliance Industries, Amazon, Flipkart and others which are vying for a chunk of this lucrative, untapped market. While these firms are eyeing profits by removing layers of inefficiencies in distribution, they also want to use small businesses to reach customers, especially in smaller towns.

Source: Facebook
Source: APKPure

On the other hand, Meesho is also facing growing competition from newer entrants in the social commerce space like Dealshare, Glowroad, Shop101 and Kiko TV, all of whom help sellers reach customers through social networks while putting them in touch with suppliers and providing other services required for e-tailing in India.

“We have been closely tracking Meesho for the last 18 months and have been impressed by their growth, daily engagement metrics, focus on unit economics and ability to create a strong team. We believe Meesho provides an efficient platform for SME suppliers and social resellers to onboard the e-commerce revolution in India and help them provide personalized experience to consumers,” said Sumer Juneja, partner at SoftBank Investment Advisers.

Meesho claims that it has enabled 13 million entrepreneurs to sell online through its platform and has a base of 45 million customers in the country. It added that it has onboarded over 65,000 suppliers that sell more than five million products, and has generated Rs 500 crore in income for entrepreneurs using its platform.

The company said it has delivered orders to 26,000 pin codes in more than 4800 cities, with an overwhelming majority of those being Tier II cities.



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