Max Bupa’s #HealthKiHabit buzz for ‘GoActive’ its Digitally Enabled Comprehensive Health Insurance

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Max Bupa standalone health insurance player has rolled out a new brand campaign that talks about its latest digitally enabled everyday use health insurance plan ‘GoActive’ and aims to change the way Indians perceive health insurance, making it a part of their overall healthcare vis-à-vis a service that may or may not be used even once a year.

The new TVC gives both – traditional health insurance policies, and GoActive – a human avatar to demonstrate their engagement and contribution to our overall healthcare. In the opening sequence, traditional health plans are depicted as ‘furniture’ by virtue of their rare usage, whereas GoActive has been personified as a young, fit, interactive and engaging persona that stays with you 365 days a year, covering many more health aspects such as OPD, Diagnostics and personalized health coaching – what traditional plans do not cover. The new campaign features actor and TV Host, Aparshakti Khurrana (of ‘Dangal’ fame), who personifies the new age health insurance plan GoActive.



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