On the onset of festivities, Jet Airways rolled out a social contest – #SpinToFly – encouraging participation from across the world to fly anywhere in the world.
Through this contest, Jet Airways gave an opportunity to its fans to travel anywhere around the world during this season. Conceptualized and executed by Cheil WW India, the contest was live on Jet Airways’ Facebook page and open for participation.
The contest concluded at 6.00 pm yesterday (October 17, 2017) and the winners will be announced on October 18. Jet Airways featured 45 destinations for the contest.
The contest got the users to play and pause the running GIF. If the GIF stopped at the destination where the user wanted to fly, he /she had to take the screenshot of the frame and share it using #SpinToFly with a reason of what he/she wants to do at his dream destination on winning the tickets.
Commenting on the contest, Karan Amin, Head – Digital Creative, Cheil SWA, said, “Brands in India often run contests on social media to engage users, create participation and conversation. Users flock to contests and Play n Pause GIFs have been widely used by brands in recent times. This Diwali, Jet Airways presented #SpinToFly, the first social media contest hosted by an Indian brand that invited participation from around the world. #SpinToFly used the most attention grabbing hit on social media – a play n pause gif – participation was easy and enticed all users online to participate. We have witnessed great response on it. Let us see who wins!”