Indians Trust YouTube and WhatsApp: IPG-FCB Cogito Report

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IPG, in collaboration with FCB Cogito in India, has released its ‘New Realities 2017’ Report, about what really drives influence, trust and consumer decision making on social media.

In addition to India, the study was conducted across China, US, England, India, Brazil, South Africa and Russia.

According to the study, YouTube and WhatsApp are strengthening their positions as influential platforms for consumer advocacy in India.

The findings revealed that Indians tend to attach more credibility to opinions shared by their family and friends (77%) or experts (77% again), rather than celebrities (only 56%).

Interestingly, Indians were more confident about the value of their knowledge and expertise that they share online, compared to the other countries that were surveyed.

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