On August 16, Flipkart took to Twitter announcing that it’s launching a new vertical, joining hands with 13 national and international bands. The twitterati were left confused about what’s in store wherein a few guessed a probable music festival or concert being dropped by the e-commerce platform.
Banking on the buzz, Flipkart later unveiled an influencer-led activity, where prominent independent artists and bands shared their excitement around the launch of the Motorola Edge 20 series which includes, Motorola Edge 20 and Motorola Edge 20 Fusion.
The independent music artists and bands engaged with Flipkart’s tweets around its collaboration with the 13 bands, triggering their followers and adding to the intrigue.
Source: Campaign India, Youtube, Twitter
