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HDFC Life has launched a new Pension Plan. The new plan is directed at individuals who are about to retire from their jobs in the next 5-10 years.

People who are nearing the evening of their professional lives tend to feel anxious about their retired lives. The uncertainty tends to loom around their income and whether they will be able to sustain their existing lifestyles.Through the new offering, HDFC Life has launched a single premium annuity plan that provides customers a regular guaranteed income for a lifetime and allows for them the option of planning ahead and deferring their annuity.

HDFC Life has unveiled a multimedia integrated campaign to take the plan to its consumers. The new campaign alleviates their biggest fear of compromising their family’s financial independence post-retirement. Leo Burnett India has conceptualised and created the campaign while Prodigious, Publicis Communications’ in-house production unit has produced it.

Speaking about the campaign, Pankaj Gupta, executive vice president – strategic alliances, bancassurance, and marketing said, “Annuity is one of the key focus areas for us as an organisation. Our recent research reveals that post-retirement, people struggle to manage expenses as they are anxious of their life ahead. With no salary coming in every month, we tend to curb our lifestyle because though we have a large lump sum amount as savings, we are always afraid of outliving our savings. In such a scenario annuity products can play a major role as they ensure that you have guaranteed regular income akin to your salary that gets paid to you all your life. This can ensure that your life after retirement is similar to the one lived before. We have tried to communicate this very benefit by way of this campaign.”

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