Google is applying their 6-second ad rule to mobile search videos using their advanced machine learning technology. The search engine giant is planning to use this machine learning capabilities to analyse an entire video and pick a six-second portion for preview to help you determine if you need to see more.
Any video content on the internet would be eligible for inclusion, but we can expect previews to not be available for the most latest videos. The major update would now let searches in Android’s Google app or Chrome to show little preview of each video. The previews only show up on Wi-Fi by default and has the option to opt-out of them in the settings for both the Google app and Google Chrome for Android, in case they do not wish to consume mobile data.
Google usually showcases a static image thumbnail for videos in their search results, but Google has realised that as more information uploaded are in video format, it is important to show useful glimpses of the video to help users quickly find what they are looking for. We have already seen this update in action on Youtube’s desktop versions, and now this great feature will be available for Google searches too.
Prashant Baheti, Product Manager at Google, in a blog wrote, “Video previews is the next step in helping you find information faster. More to come — but for now, Search on!”
“Any video on the web is eligible for inclusion, though Google may not have a preview for some of the newest videos available yet because it takes the servers a bit of time to build the previews”, Emily Moxley, Google’s Director of Product Management for this project, told TechCrunch.
On August 17th, Google also added a “Questions and Answers” feature to Google Maps and mobile search to help users get information about places they want to go to. Users would be allowed to ask or answer a question, even read the existing questions and answers about a place by simply searching for the location on Google Maps or mobile Search.