Google said that the company is seeing increased adoption of its cloud services in the Retail and media entertainment segment in India, in the backdrop of competition from market leader Amazon and Microsoft, according to a report in the Economic Times.
“We see specific verticals that are moving faster towards cloud and towards Google Cloud. Retail, media and entertainment, and gaming are segments we see overwhelming demand from businesses and startups,” said Rick Harshman, MD, Asia-Pacific, Google Cloud told ET.
“Indic languages is one of the big areas of focus. We do have managed services as part of cloud and have a number of companies in India that is doing that,” said Harshman. “We are putting a large emphasis across the company in Google Cloud and others – to continue to offer up additional languages.”
Though Google Cloud trails Amazon and Microsoft in the cloud infrastructure market, Google Cloud has emerged as the leader in cloud AI services. Amazon Web Services has been adopted vastly by smaller businesses while many enterprises have opted for Microsoft’s Azure.
Enterprises and startups use cloud-based AI for tasks such as machine learning (ML) and translating text between different languages.
The company said that many Indian customers are leveraging their ML and AI capabilities, but the sales strategy is not to restrict themselves to ML verticals. “People are still talking about ML, but the tangible use cases are evolving,” Harshman said.
The India public cloud services revenue is projected to grow 37.5% in 2018 to total US$2.5 billion, up from US$1.8 billion in 2017, according to Gartner.
The overarching approach for Google sales strategy in India has been to start conversation with customers to sell their analytics services and then offer ML. “What we are seeing in India is the sales cycle starts with that (analytics) and goes into core infrastructure computing, and networking services,” Harshman said.
The company recently promoted long time Googler Nitin Bawankule as the India country head for Google Cloud, who reports directly to Harshman.
Harshman said that Financial services and Insurance (FSI) is a segment where Google has seen an uptick in its cloud offerings, more so around insurance and manufacturing.
As more companies leverage cloud and analytics, Google has partnered with Coursera, an online education platform, to launch a series of on-demand GCP (Google Cloud Platform) training offerings.
The company announced its first five-course series on machine learning specialisation which is now available on Coursera.
Google’s new IoT device management services Cloud IoT Core has seen adoption in India, but is still in its early days.
“We have seen IoT adoption around automotive and manufacturing in India,” Harshman said. “One of the biggest problems in India is traffic.With our IoT and mapping capabilities, we are working on creating more efficiencies for citizens and businesses. We are working around this with a number of companies in India.”