Walkaroo has launched a social media campaign coined #GuessKaroo featuring Bollywood actor Aamir Khan. Deepsense Digital won the mandate for Walkaroo in the last quarter of 2021 and launched their much-awaited campaign. The campaign execution was to create hype around the TVC, create a buzz by asking the users to answer the right options, and drive the users to the TVC on YouTube. The way TVCs were shot conveys the brand’s purpose in a way that people can relate to. The TVC with its elements of quirkiness had a huge upside potential of going viral when combined with the right strategy. To create hype around the TVC, the brand created a buzz by asking the users to answer the right options and driving the users to the TVC on YouTube. It gave the impression of direct participation of the public and having a say in what Aamir spoke in the TVC scenes. People can #GuessKaroo on what the actor will enact in the following scenes through this promotion.
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Source: Exchange4media, Instagram