Facebook Chief Executive Officer Mark Zuckerberg has ordered one of the biggest management shakeups in the history of the social network, giving more responsibility to his chief product officer and launching a blockchain division.
According to Reuters, the shakeup appeared to consolidate power at the sprawling internet company, although it included no firings or outside hires and did not change the role of either Zuckerberg or Chief Operating Officer Sheryl Sandberg.
Chris Daniels will take over as the new Vice President of WhatsApp. He’s the Facebook product executive who has been running Internet.org, the company’s effort to bring free internet services to the masses.
Two other executives, Chief Technology Officer Mike Schroepfer and Vice President of Growth Javier Olivan, will oversee other consolidated divisions, one related to “new platforms and infrastructure” and another for centralized services such as the ads system.
Blockchain, the technology that underpins cryptocurrencies such as bitcoin, could have other business applications as a ledger for recording transactions, although Marcus said Facebook was “starting from scratch.”
Stan Chudnovsky, who has been Messenger’s product chief, will succeed Marcus as head of the service.