- Title: #ZindagiKoClaimKarLe - Niva Bupa Health Insurance - Fracture
- Brand name: Niva Bupa (Max Bupa)
- Agency: Glue Creatives
- Released on: November 21, 2021
Max Bupa re-branded itself in July this year as Niva Bupa. Now, the 12-year-old brand has rolled out its first campaign in its new avatar titled Zindagi Ko Claim Kar Le (Claim life) to re-iterate its business objectives. This re-branded identity and campaign aim to showcase their new focus areas in the health insurance category.