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  • Title: #ZindagiKoClaimKarLe - Niva Bupa Health Insurance - Fracture
  • Brand name: Niva Bupa (Max Bupa)
  • Agency: Glue Creatives
  • Released on: November 21, 2021

Max Bupa re-branded itself in July this year as Niva Bupa. Now, the 12-year-old brand has rolled out its first campaign in its new avatar titled Zindagi Ko Claim Kar Le (Claim life) to re-iterate its business objectives. This re-branded identity and campaign aim to showcase their new focus areas in the health insurance category.

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