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  • Title: Zaroori Hai Kya?
  • Brand name: Rapido
  • Released on: June 7, 2021

Bike taxi platform Rapido announced the launch of its new digital marketing campaign #ZarooriHaiKya. The social good campaign takes the consumers through different scenarios of customers using delivery, ride-sharing or home services during the pandemic in a witty format. The campaign aims to drive awareness on how essential services like home deliveries, ride-sharing and home services should be used responsibly in the pandemic. It is built as a homage to the efforts of various driving, delivery, and service partners who have been working tirelessly to make sure that people like us survive through the lockdown, even at the cost of their lives.

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