- Title: Love Is In The Little Things by BlueStone - #WatchJewellery
- Brand name: BlueStone
- Agency: Manja
- Released on: September 26, 2022
BlueStone has rolled out a campaign titled ‘love is in the little things’ to highlight its watch jewellery. The film aims to highlight the small moments that make a relationship shine, rather than focusing on grand romantic gestures. The film captures the story of a couple, a wife who is a seasoned runner and a husband who isn't as active, both completing a marathon. Having finished, the wife seeks out her partner, who appears exhausted yet ecstatic to cross the finish line. Struggling to catch his breath, he pulls out something from his pocket and attaches it to her smartwatch. Surprised, the woman curiously looks at the unique piece of watch jewellery on her wrist – one meant to be a memento commemorating their first marathon together – denoting that love is in the little things.