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  • Title: Akkad Bakkad Bambe Bo ...
  • Brand name: Paytm
  • Released on: August 28, 2019

After spending years strengthening its wallet and e-commerce offerings, Paytm is now taking the UPI route. In a new 30-second spot, the company highlights the fact that using the Paytm UPI offering means having the option of scanning any UPI code - even if it belongs to a rival company. The commercial uses fonts and colour schemes of its rivals to emphasise that it is unaffected by the competition.

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