- Title: Akkad Bakkad Bambe Bo ...
- Brand name: Paytm
- Released on: August 28, 2019
After spending years strengthening its wallet and e-commerce offerings, Paytm is now taking the UPI route. In a new 30-second spot, the company highlights the fact that using the Paytm UPI offering means having the option of scanning any UPI code - even if it belongs to a rival company. The commercial uses fonts and colour schemes of its rivals to emphasise that it is unaffected by the competition.
