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  • Title: Tum Hi Ho Nykaa - Brand Film
  • Brand name: Nykaa
  • Agency: Sideways Consulting
  • Released on: October 4, 2021

Nykaa has rolled out a campaign titled ‘Kahaani koi bhi ho, tum hi ho nayaka’ . The film features six uplifting stories of women that showcase their journey, filled with the challenges they overcame to arrive at their destination.  The film gives viewers a glimpse into the lives of a STEM (science, technology, engineering, mathematics) entrepreneur, a bike stuntwoman, a mountaineer mom, a hijabi rapper, a transgender doctor and a mid-life chessmaster. All these women traverse their own different paths with the common thread of determination that binds them together.  

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