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  • Title: Welcome to The Luxe Life - Slow Commerce - Where Quality is Nurtured - Tata CLiQ Luxury
  • Brand name: Tata CLiQ
  • Agency: Havas Worldwide India
  • Released on: September 11, 2021

In its latest campaign, Tata CLiQ Luxury, a leading lifestyle platform, introduces the concept of slow luxury. This is a natural extension of the brand’s Slow Commerce philosophy, and encourages the consumers to embrace and celebrate this concept. The film #TheLuxeLife, starring actress Kalki Koechlin, highlights the thoughtfulness behind luxury shopping. Unlike most other e-commerce platform ads, this one speaks nothing about speedy delivery, returns and exchange policies or discounts. Instead, it shifts the attention to elements like craftsmanship, tradition and the value of an experience, while shopping for luxury.

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