24 0




  • Title: ICC Women’s T20 World Cup | English
  • Brand name: Star Sports
  • Released on: January 23, 2023

Star Sports, the official broadcaster of the ICC Women’s T20 World Cup 2023, has rolled out a campaign that recognises the presence of women cricketers, as a promo for the upcoming tournament. The film showcases a lady in a sports shop buying a jersey. She asks the shopkeeper to show her a jersey with the name 'Sharma' on it. The shopkeeper brings forth a Rohit Sharma jersey. However, the lady tells him that she wants the other Sharma's jersey. The shopkeeper then tells the lady that maybe she doesn't know much about cricket. In response to the shopkeeper's remark, she tells him that maybe he isn't that aware about Indian cricket and shows him the photo of the Indian cricketer Deepti Sharma. The film ends with highlighting how Star Sports aims to create not just his-tory but her-story with the women in blue.  

In this article

Join the Conversation

seventeen − 5 =