- Title: Tanishq Engagement Rings - #WhenItRingsTrue
- Brand name: Tanishq Jewellery
- Agency: Tanishq & Lowe Lintas
- Released on: March 12, 2021
Jewellery brand Tanishq has unveiled a digital campaign – #WhenItRingsTrue – to promote its range of engagement rings. The 90-second film looks to celebrate a special moment between couples that is commemorated with a diamond ring. The film opens with a bride-to-be tapping her fingers nervously as she stands with her partner re-evaluating impending choices that will change her life. The duo is at the helm of making the most crucial decision of their lives that will set the tone for their ‘happily ever after’.