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  • Title: This New Year, Don't Be A Mr. Kalse Re - #StartNow | Bajaj Allianz Life#StartNow - Bajaj Allianz Life
  • Brand name: Bajaj Allianz Life Insurance
  • Released on: January 7, 2021

In a life insurance ad that features a stand-up comic and makes no mention of tropes like ‘death’, ‘fear’, ‘anxiety’ but talks about inertia. Clocking in at just over two minutes, Bajaj Allianz Life has stand-up comic and LinkedIn’s funniest guy Rahul Subramanian tell us how his procrastination in investing kept his dream of buying a new car a dream. Please note, it’s not the first ad for the life insurance co that Subramanian has starred in.The message at the end of the ad sums it up: Saal automatically badalta hai, par aapki life nahi. Invest karna shuru karo aur apne Life Goals. Done Karo.

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