- Title: #SkinOfCourage Employment Drive
- Brand name: Joy
- Released on: January 9, 2020
Joy, a personal care brand from RSH Global, has come up with a digital film to empower acid attack survivors and help them live a life with dignity. They have launched a campaign #JustHireOne urging HR Heads and CEO's to hire acid attack survivors. The digital film is created on the insight that acid attack survivors have no dearth of moral support, especially on the internet. However, if we closely look into their situation, they need something more important than moral support from the society. They want proper jobs that can help them to feed their family and live a respectable life. But, did you know why these survivors have difficulty in finding jobs?