- Title: Plan your pregnancy with Unwanted - 21Days. #ShhNotOkPlease
- Brand name: Unwanted 21 Days
- Agency: Logicserve Digital
- Released on: January 4, 2021
Mankind Pharma’s contraceptive tablet brand, Unwanted 21 Days, has launched a musical film #ShhNotOkPlease. With this, the brand aims to normalise the conversation around contraception, family planning and raise awareness in a relatable manner. The video features intrusive instances of enquiries that family members make to newlyweds and the latter’s response to such queries.