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  • Title: Plan your pregnancy with Unwanted - 21Days. #ShhNotOkPlease
  • Brand name: Unwanted 21 Days
  • Agency: Logicserve Digital
  • Released on: January 4, 2021

Mankind Pharma’s contraceptive tablet brand, Unwanted 21 Days, has launched a musical film #ShhNotOkPlease. With this, the brand aims to normalise the conversation around contraception, family planning and raise awareness in a relatable manner.   The video features intrusive instances of enquiries that family members make to newlyweds and the latter’s response to such queries.

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