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  • Title: Durga Pujo - Tanishq
  • Brand name: Tanishq
  • Agency: Lowe Lintas
  • Released on: September 3, 2021

Tanishq launched a new campaign this Durga Pujo. Conceptualized by Tanishq and Lowe Lintas, the Pujo campaign, ‘Utshob Amader, Shaaj’o Amader’, celebrates the spirit of the festival and is an ode to all of Maa Durga’s karigors including each one of us who contribute towards adorning the festivities. The film is set on the premise of adorning this festival of adornment itself. This ‘adornment’ aspect is integral to Pujo and represents a larger philosophy in this campaign. The film encompasses every single aspect of Pujo which infuses life into the Durga Pujo festivities.

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